[GDN] OK, seriously, what opportunities do you see in today’s market to expand Paradox Interactive’s market share and brand awareness?

[FW] I think there is a huge opportunity for us, from a portfolio perspective Paradox Interactive has never been in better shape than we are at this very moment. With the layoffs from the big companies we can expect the market to open up and to provide lots of new independent studios. The business is changing slowly and I think we are on the right track in this change.

[GDN] Can we expect to see any drastic changes in Paradox’s main impetus or will it be much the same with a continued eye on growth?

[FW] Growth has been an inevitable part of our Publishing model and I think we will focus more on increasing the quality of our titles in the coming years. Not to say we are unhappy with the games published so far, but we are looking for a more even quality with every game being, if not a hit, then at
least a really good game.

[GDN] Anything you want to tell the legions of loyal Paradox followers? Perhaps something like "Don’t Panic!"?

[FW] Maybe "Don’t Run, We Are Your Friends"  [smiles]  I actually keep an eye on our forum and dive into discussions with the gamers quite often. For us it is important to keep a close contact with the people playing our games.

[GDN] Where do you see Paradox in five years? How about yourself?

[FW] I look forward to heading this company for a long while in the future; in five years I’ll hopefully look back and see how much we achieved and be really proud of both the company and the team.

GDN wishes Fredrik and Paradox all the best and a very bright future.

If you haven’t noticed they are also a sponsor on our Spring Cleaning event.

Gamers Daily News and Donate Games have teamed up to bring you a massive Spring Cleaning event. Donate your new and used console games, new PC games and new or used gaming gear (see below form) and be entered for a chance to win new games (from Paradox and others), Xbox Live subscription cards, a Signed Gene Simmons Axe Controller and more... Sign up here