City Interactive S.A., Poland’s largest game developer and leading international multi-format publisher, today announced that the company has hired Roy Campbell as Vice President Sales and Marketing World-wide. Employing Mr. Campbell is the result of the company’s strategy of dynamic expansion of its activities in the international markets.

Mr. Campbell will be responsible for developing, processing and expanding the company’s sales and marketing strategies and activities.
"It’s an exciting time for me to join City Interactive as they enter a new phase publishing in the console market. Having established themselves in the mid-price PC market across major European territories, the time is right to use this expertise globally to exploit the huge increase in console installed bases with quality products at the correct price," said Roy Campbell.

Mr. Campbell is an extremely experienced videogame industry veteran with a proven track record of growing companies. Over the past years he has had spectacular results in increasing revenue and market share achieved by creating and implementing successful strategic business plans. He has 25 years experience as a Managing Director, Board Member and Senior Manager of such companies as THQ International, Rage Software, Virgin Interactive and Infogrames UK.

"Roy has an impressive background in the videogame industry, leading sales and marketing teams to increase the company’s revenue. His experience with successful global sales will be invaluable to our company as we continue to develop products for new markets," said City Interactive CEO Marek Tyminski.