Nexon America Rolls in the Dough, Massive Revenue Growth in Q1

Nexon, the global publishing leader of microtransaction-based massively multiplayer online games (MMOG) and one of the largest global online entertainment companies in the world , today announced that revenue at its North American business unit, Nexon America, Inc., grew 59 percent in the first quarter compared to the first quarter in 2010.

Historically, first quarter sales tend to decline seasonally compared to the rest of the year, making the enormous jump in revenues particularly notable. During the first quarter, Nexon America added compelling new content to its catalogue of games it services in North America, contributing to the increase in player activity and sales.

“Our success is the result of our ability to deliver engaging content that our players find valuable, whether they are playing for free or purchasing items in our games,” said Daniel Kim, CEO of Nexon America.  “The substantial growth we are experiencing in North America is a reflection of how well Nexon is doing globally.  We are growing our traditional MMOG business as well as expanding into other platforms such as the mobile and social games, which will help to expand our global reach and the number of people playing our games.”

All of Nexon’s games are microtransaction-based, meaning players can play for free or choose to purchase in-game items to enhance their gaming experience.  Nexon America services Atlantica Online, Combat Arms, MapleStory, Vindictus, Dungeon Fighter Online, Mabinogi and PopTag! in the North American market.

This June, Nexon America plans to make a second appearance at the Electronic Entertainment Expo in Los Angeles, and will showcase Dragon Nest and Vindictus. Set for a summer release for the PC in the United States, Canada, Australia and New Zealand, Dragon Nest combines fast-paced action with an engaging story and distinctive art style with Nexon’s free-to-play business model.

Additionally, Nexon has announced its first offering in the social game space with the release of MapleStory Adventures for Facebook, expected in the summer of this year.