AskMen and SCVNGR are bringing PlayStation’s highly-anticipated racing game, Gran Turismo 5, to life in the “Race through the Bay Challenge” – an Amazing Race-style scavenger hunt that will have fans navigating the streets of San Francisco, 
competing in real-life challenges inspired by the game. The event is part of a growing effort by AskMen to go beyond-the-pixel and engage users with brands in real-world ways.
Luxury vehicles showcased in the game – Lamborghinis, Ferraris, Teslas, Nissans and more – will be featured in 36 challenges at 13 checkpoints positioned at landmark locations around San Francisco – Golden Gate Bridge, Coit Tower, Lombard Street, Ghirardelli Square, the Painted Ladies and more. Fans participating in the scavenger hunt will be required to complete a variety of tasks – snap a photo of a specific landmark, send text messages answering questions or scan a bar code or post to social network – and the Grand Prize Winner will take home a Le Mans Membership to Club Sportiva, offering inside access to drive the hottest sports cars around.
Later that evening, AskMen will host an exclusive party for Gran Turismo 5, where fans can hang with people behind Gran Turismo 5 and play the game before its release on November 24.
For further details about the “Race Through the Bay” event, visit:
http://www.askmen.com/microsites/race-through-the-bay/.
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