Starting off the holiday shopping season with positive momentum, the Xbox 360 became the top-selling video game console in the U.S. in 2010, while securing its fifth consecutive month as the top-selling video game console.
In addition to the great momentum for the Xbox 360 console, yesterday Microsoft announced that in just 10 days, Kinect for Xbox 360 has sold more than 1 million sensors to consumers. In addition to the Kinect sensor, Microsoft is seeing great consumer attachment to Kinect games such as “Kinect Adventures,” “Dance Central,” and “Kinect Sports.” (Source: Microsoft internal data)
- October marks the fifth consecutive month Xbox 360 leads video game consoles in sales, with 325,000 units sold. (Source: NPD Group, October 2010)
- Xbox 360 hardware sales have grown 30% year-over-year (October 2010 vs. October 2009) and, at 34% year-to-date growth is the fast-growing console for the first 10 months of 2010. (Source: NPD Group, October 2010)
- During the month, Xbox 360 secured six of the top 10 console game titles, including the top four titles overall, a feat never-before accomplished by a current-generation console. The top Xbox 360 titles included: “Fallout: New Vegas,” “Fable III,” “NBA 2K11,” “Medal of Honor,” “Halo: Reach,” and “Star Wars: The Force Unleashed II.” (Source: NPD Group, October 2010)
- “Fable III” (580,000 units) launched as the #2 game in October, while “Halo: Reach” (315,000 units) continued strong sales in its first full month on the market. (Source: NPD Group, October 2010)
Building on October’s momentum, a broad third-party games portfolio, the launch of “Call of Duty: Black Ops” and the launch of Kinect for Xbox 360 in November, Xbox 360 remains poised to drive strong holiday sales and deliver on the biggest year in the history of the Xbox business.
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