GDN: Nintendo DSi Joins Lineup at Retro on Roscoe

	When festival goers flock to this year’s Retro on Roscoe street festival, they’ll have a rare opportunity to get up close and personal with a remarkable newcomer in hand-held entertainment. Appearing Aug. 1-2 at the festival’s site in Chicago’s Roscoe Village, the Nintendo DSi^™ Mobile Tour invites consumers to board an interactive tour bus loaded with portable Nintendo DSi systems and software. Visitors and spectators can experience the unique features and creative fun of Nintendo DSi. With help from on-site Nintendo ambassadors, consumers can use Nintendo DSi to take and manipulate photos, tweak sound recordings and enjoy a wide variety of games. Visitors can print their original souvenir photos on the bus or store them online and download them from home.

		As the latest evolution in Nintendo’s popular line of hand-held video game devices, Nintendo DSi features two built-in cameras, audio recording and playback functions, and access to a wealth of downloadable games and applications from the online Nintendo DSi Shop^™. Players can use 10 different interactive “lenses” to tweak photos in unusual ways and share them over a local wireless connection, or have fun with their favorite music by using different audio filters to alter recorded voices or change the tempo of a song. Since launching in April, Nintendo DSi has sold more than 1 million units in the United States.

WHO:		Chicago-area adults, teens, festival fans and consumers of all kinds

WHEN:		Saturday, Aug. 1 - Sunday, Aug. 2
		Noon - 10 p.m. daily

WHERE:		Retro on Roscoe
		2000 W. Roscoe St.
		Chicago, IL 60618
		(The Nintendo DSi Mobile Tour bus will be located at the center of the festival on Roscoe & Leavitt Streets, near the Four Treys Car Show.)

VISUALS:

Consumers trying the new Nintendo DSi for the first time aboard a customized interactive tour bus
Festival attendees snapping and manipulating photos of each other with a Nintendo DSi system
Spectators gathering around the Nintendo DSi Mobile Tour bus for live demonstrations from Nintendo ambassadors
Visitors enjoying unusual photos they created using Nintendo DSi