The visual style is very quirky, almost believably unrealistic. A cartoon-like look on reality would best describe it. Exaggerated features on characters make for humorous interactions, as well as helping define what kind of character they are. There are a few exceptions, as there is a very Igor looking character, who turns out to be a big-hearted poet, though that’s just the game’s humor coming into play.
The player plays as various and widely differing characters, Liz Allaire (Female lead) has the looks of a not-so-bright woman and clearly has mental problems with her random phrases and odd counting methods and Dan Murphy (Male lead) an ex-sports columnist and current 
alcoholic with a need for something positive in his life. A whole cast of other crazy characters fills the game world and helps build a very interesting story about a Monster Movie Studio, a kidnapping and more.
Overall, if there’s an itch for a new look at point and click adventures, The Next Big thing is the perfect scratch for it. Whether the game is bought for it’s witty dialog, quirky themes or hilarious humor, the customer is getting their money’s worth.
