GameTrailers (GT), the premier provider of video for gamers, is launching their Life Imitating Goo / Goo Imitating Life contest inspired by 2D Boy’s critically acclaimed WiiWare title, World of Goo. Contestants are encouraged to get inspired and submit a video using the World of Goo Corporation Level "build what you want" mode or using everyday items to imitate the World of Goo in real life.

World of Goo is a physics-based puzzle/construction game in which players grab living, squirming, talking globs of goo to build structures, bridges, cannonballs, zeppelins and giant tongues. The millions of Goo Balls that live in the beautiful World of Goo are curious to explore - but they don’t know that they are in a game, or that they are extremely delicious. The game has won multiple design and Game of the Year awards.

To participate, contestants must submit a one-minute to two-minute game play or live-action video that captures the unique, innovative spirit of World of Goo. Submissions will be judged on creativity and contestants’ ability to build something fun, interesting and memorable. The contest is open for submissions beginning today, March 10, 2009 and closes April 10, 2009. Winners will be announced on April 14, 2009 with a special winners’ showcase running from April 14, 2009 to April 21, 2009, only on GameTrailers.com.

The grand prize winner will receive an all-expenses-paid trip for two to Los Angeles to visit the GameTrailers office during the annual Electronic Entertainment Expo (E3) in June and will also receive a prize package consisting of a 52" Flat Screen Sharp TV, Bose Home Theatre System, a Nintendo DSi, a Wii system and 10,000 Wii Points. In addition, two runners up will each receive a Wii system and 10,000 Wii Points. Four honorable mentions will receive 2,000 Wii Points.