Fillpoint LLC, one of the videogame industries’ leading providers of online distribution, fulfillment, and e-commerce services for national retailers, today announced that it has acquired from the Handleman Company is full service videogame distribution and publishing operations, known as SVG Distribution (SVG) and Crave Entertainment Group (Crave Entertainment) respectively.

SVG is a leading in-store distributor to national retailers of video game software, hardware and related accessories specializing in the video game value sector. The separately-operated Crave Entertainment Group is a specialty video game publisher that has extensive distribution relationships with domestic and international software developers that focuses on the rapidly-expanding exclusive distribution and value sector offerings. SVG’s distribution operations are based in Indianapolis, and Crave Entertainment Group’s offices are located in Newport Beach, Calif. Both groups will continue operating under their existing names in their current locations.

Fillpoint currently provides online fulfillment services for major national retailers, constrained by the limited availability of shelf space for an increasing assortment of videogame products. Fillpoint makes available to national retailers the videogame industry’s broadest and most extensive online selection of product offerings with an assortment of over 4,000 items. National retailers are enjoying significant growth from online sales that also complement and help promote in-store sales. The acquisition immediately establishes Fillpoint with a potent network of both online and in-store distribution; the acquisition will enable Fillpoint to offer its online customers a deeper selection of value offerings through Crave’s publishing and exclusive distribution relationships. The value sector is expected to perform extremely well given the economic downturn. SVG’s customers will now have access to Fillpoint’s state-of-the-art online fulfillment services.