Disney Online, part of the Disney Interactive Media Group, today introduced DisneyXD.com (www.DisneyXD.com ), the online and mobile Web destination for the new Disney entertainment brand designed to appeal to kids and tween boys.  An abundance of action-based games, full-length video and customizable community features populate the site focused heavily on themes of adventure, accomplishment, gaming, music and sports. 

“The mutual introduction of the new Disney XD network and online entertainment destination is a ground-breaking partnership among Disney Channels Worldwide, the Digital Media team at ABC Cable Networks Group and Disney Online that delivers a truly cross platform and fully integrated experience,” said Paul Yanover, Executive Vice President and General Manager, Disney Online.  “Disney XD leverages the creativity and power of Disney Channel and the digital expertise of Disney.com to deliver great programming and interactive entertainment.”

DisneyXD.com is ad supported and will continuously roll out new, advanced features to ensure a fresh, fun experience every time Guests log on.  At launch, features of the site include:

• Games Driven Environment:  DisneyXD.com features a vast selection of action, adventure and sports themed game, which are a mixture of those branded upon Disney XD properties (such as Aaron Stone, Phineas and Ferb and Kid Vs. Kat) and popular licensed games boys like to play.
  

• Rich Video Content:  Full-length episodes of Disney XD live-action and animated series, music- and sports-themed shows are available online all day, every day. DisneyXD.com also features exclusive online-only videos.
  

• Custom 3D Avatars:  Guests can create a unique avatar representation of themselves – complete with animated poses.  Points earned by playing games and completing special adventures allow Guests to receive exclusive collectible items (some with TV-branded themes) to transform themselves.
  

• Active Community:  Each week, the DisneyXD.com hosted community will feature Guests who have completed online challenges or who have achieved high scores on game leaderboards. Players can also chat with their friends and explore player profiles that display high scores, trophies and rank.
  

• Multi-Platform Access:  Fans can take Disney XD with them anywhere by texting XD to DISNEY (347639) and get first look access to games, videos and more – including one-of-a-kind wallpapers and ringtones.
  

The dynamic gaming content on DisneyXD.com is the latest addition to Disney Online’s growing portfolio of casual game offerings, which include a unique mixture of original content and licensed games, designed for kids, tweens and their parents. The constantly evolving and relevant portfolio of high-quality, compelling casual games allow fans to more deeply engage and interact with their favorite Disney characters and shows.