Sega has announced this evening, a worldwide agreement with International Sports Multimedia (ISM), exclusive licensee of the International Olympic Committee (IOC), to again become the sole approved video game publisher of the 2010 Olympic Winter Games in Vancouver, Canada. After an extremely successful series of video games from the Beijing 2008 Olympic Games, this exclusive license will allow SEGA to once more publish the only official interactive entertainment software titles of the world’s most famous sporting event.

Through this agreement, SEGA secures the sole rights to publish console, PC/Macintosh, handheld, arcade, and mobile games worldwide. Under this exclusive license, SEGA will publish a wide variety of games with winter sports and events including skiing, skating, and snowboard bearing the Vancouver 2010 Olympic Winter Games emblem.

Specific plans for the official video games are to follow. For any additional information on SEGA, please visit www.sega.com or www.olympicvideogames.com.