Microïds announces today it reinforces its global footprint in the adventure game market with the recruitment of Abrial Da Costa as VP Marketing and Sales. Abrial was a co-founder of Elektrogames.

He began his career at Fnac Service (Fnac Group), the leading retailer of cultural and technological products in France, where he was in charge of the video games segment. In 1996, Abrial co-founded Katarsys, a 3D animation studio dedicated to video games, broadcast and communication markets. A consultant for video games companies from 2001 to 2003, he acquired a global view of the industry across the world. Abrial co-founded ElektroGames in 2003 and headed the sales and marketing activities of the company.

At Microïds, Abrial will be responsible for negotiating distribution partnerships across the world for the upcoming Microïds games, like Still Life 2, as well as for the Microïds back catalogue and its famous licenses (Syberia, Dracula, Still Life, Jules Verne, Atlantis, Egypt, Versailles…). He will develop new distribution channels and uplift the digital sales.

Commenting on Abrial’s arrival, Microïds Managing Director Roch Roustan, said: “The strengthening of our sales practice across the world is a strategic priority for us and Abrial’s recruitment is a reflection of that. Microïds will increase its footprint and develop global partnerships to offer adventure gamers the best games through the best channels."