Warner Bros. Interactive Entertainment (WBIE) announces the expansion of its videogame publishing organisation throughout Europe. The operation includes direct distribution, sales, and marketing of its internally-developed titles, through the US based production arm WB Games, as well as third party game titles.

Within Warner Bros. Home Entertainment Group, WBIE’s videogame production and marketing expertise and Warner Home Video’s superior distribution capabilities are being leveraged for growth in the European market. Top videogame sales and marketing executives are being recruited for a European office based in London, as well as in a number of the territories including the UK, Germany, France, Italy, Spain, and Benelux.

“We are intensifying our expansion in videogame publishing with a strong commitment to growth in the European market,” said Kevin Tsujihara, president, Warner Bros. Home Entertainment Group. “With a range of products for every platform, we will reach multiple gaming audiences with our own internally produced games as well as several partner companies’ games.”

“Utilising the largest worldwide entertainment distribution, marketing, sales and research infrastructure, WBIE is making strides to get quality games to the consumers in Europe,” said Ron Scott, senior vice president, world wide sales and distribution, Warner Bros. Interactive Entertainment. “We are looking forward to growing games specific retail relationships in the territories and delivering a robust slate of games in the years ahead.”

WBIE will launch its first titles this fall through the new organisation: Looney Tunes: Acme Arsenal for the Xbox 360, Nintendo Wii and Sony PlayStation 2 and Looney Tunes: Duck Amuck for the Nintendo DS.