Ignition Entertainment Ltd., a UTV Enterprise, a worldwide publisher and developer of videogames, announced today that Shane Bettenhausen has been tapped as the Company’s new Director of Business Development. As the former Senior Executive Editor for influential gaming media outlets Electronic Gaming Monthly and 1-UP.com, Shane’s extensive background and profound knowledge of videogames, coupled with his encyclopedic knowledge of the video gaming industry, perfectly primes Bettenhausen to spearhead the company’s development initiatives moving forward well into the ‘next gen.’

According to Shane, “I’ve spent the past nine years dissecting and evaluating games as a journalist, and I’m incredibly eager and humbled to finally get the chance to learn the other side of the business. I’m tremendously excited to help shape the direction of Ignition’s future products, and I feel that together, we’ll be able to craft experiences that entertain, challenge, and emotionally impact gamers.”

“We couldn’t be more pleased to have found Shane for this key role within our Company,” said Ajay Chadha, President of Ignition Entertainment. “He is smart, versatile, passionate, energetic and crazy - a perfect fit for Ignition!”

Known best in the United States for its breakout hit and critically acclaimed puzzle game series, Mercury Meltdown, Ignition Entertainment has been building its U.S. presence since 2004. In 2007, Ignition Entertainment completed an investment acquisition deal with UTV Software Communications Ltd., India ’s foremost Media & Entertainment Company. Recently, the company announced that Ajay Chadha, one of the co-founders of Ignition, would join the U.S. office as its new President. With the new key executive leadership, an infusion of funds and a strong worldwide media partner, Ignition Entertainment has grown and flourished with key product and license acquisitions, thereby establishing its long-term, high-quality next-generation development.