Bangolia is preaching to the choir here at GDN, after our recent interview (and contest) with Kane Minkus from SomaTone we’re all hyped up about game music. In fact we’re even planning a game music month soon.

Bangolia announced today that it has formally launched its efforts to provide A-list entertainment audio resources to the videogame industry. It is backed by industry leading audio production company Bang Music, which celebrates its 20th anniversary this month.

Bangolia was formed by a group of videogame audio production veterans and is poised to offer the industry a collection of the world’s best audio talent and content under one centrally managed organization. In addition to focusing on the technical aspects of game audio production, Bangolia will also focus on providing top quality audio resources from the traditional entertainment industries, including the record industry, feature films, television programming and commercial advertising. Among its many high profile talents is composer Mateo Messina, Grammy Award nominee in the Best Soundtrack category, recognized for his work on the major motion picture Juno.

“We have a truly unique and diverse collection of top audio talent from around the world that is unlike anything being presented to the game industry,” says Chris Peterson, President, Bangolia. “We have united these resources under one centrally managed organization that makes client consultation and smooth asset implementation top priorities. This level of talent and meticulous service will help the games we work on continue to compete in the greater media universe and will help the game industry continue to develop into its own unique art form.”

Bangolia brings this quality and diversity to videogames through music, sound design, voice direction and project management. On the music side, the company draws from a distinctive, hand-picked collection of musicians ranging from artists in platinum-selling bands, to composers of award-winning film scores and virtuoso street musicians culled from New York City’s subway “underground.” Most recently, co-founder Brian Jones handled the licensing of George Thorogood’s “Who Do You Love?” into a Sam Adams Beer commercial. Partner company Studio 8 Sound’s Oscar-winning sound designers have produced sound effects in films such as Spiderman 3, Batman Forever, HULK, and the upcoming Street Fighter: The Legend of Chun Li. Bangolia’s voice offering combines studio locations in New York, Los Angeles, London, and Stavanger, Norway, leveraging relationships with major talent agencies that run twenty years deep. Jones recently capitalized on these resources to create the music, sound design and voice-overs for the television trailer for the Iron Man videogame. Leading the company’s efforts, Chris Peterson brings years of experience serving as Executive Producer on a number of videogame audio projects for various developers and publishers including Obsidian, Blue Fang Games, Atari, K2 Network and Eden Games.

“An audio asset can be the best-sounding thing ever made, but if it doesn’t work in-game, it’s a wasted effort,” continues Peterson. “Every project Bangolia undertakes is considered a consultative process, where we partner with the developer and stay engaged throughout the entire process of pre-production, production, and implementation. While making sure we’re offering game producers sounds they may not have thought of before, we also make smooth asset implementation a top priority."

It looks like the gloves are coming off in the video game audio war.