KANSAS CITY, Mo. – Aug. 30, 2007 – Handmark®, a global leader in the development and distribution of mobile media, and I-play™, the mobile entertainment company, today announced a strategic distribution agreement under which Handmark will distribute I-play’s most successful casual titles for BlackBerry devices through its global distribution channels.

The titles Handmark will be distributing under the agreement include The Fast and The Furious: Tokyo™, from the best selling mobile racing franchise which has topped 8 million downloads and Jewel Quest, the mobile editions of the award-winning online match game that has achieved more than 40 million downloads since its 2004 debut. Other titles to be distributed under the agreement include:

• 3d Pool: High Roller, from I-play’s million seller Pool franchise
• Mahjong Quest™, the best selling mind-bending puzzler from iWin
• My Dog, the casual title described by industry critics as having ‘enough variation to keep owners returning to their four-legged-friends time and time again’
• Pillowfight, the only mobile game to feature gorgeous gals battling each other with pillows!

Handmark offers unique distribution through U.S. mobile operators, including on-device client and web portals, as well as both Handmark and operator branded desktop and on-device stores. Handmark distribution also includes on-device and web-based e-stores in Europe through relationships with major device manufacturers.

“I-play is pleased to work with Handmark and to be reaching the audience of BlackBerry users with our market leading casual oriented games,” said I-play’s CEO, David Gosen. “Our simple to play, difficult to master game development philosophy is a perfect fit for gaming on the BlackBerry device.”

“We are focused on building a robust portfolio focused on the very best mobile content for our customers and partners around the world,” said Douglas Edwards, Handmark co-founder and chief marketing officer. “I-play is a respected and well-known mobile entertainment creator that continues to develop top-quality titles and its products are a great addition to our catalogues.”