Live Gamer, the premier operator of a publisher-supported marketplace for real money trading of virtual items, has announced it has entered into an agreement with Sony Online Entertainment (SOE) to offer real money trading (RMT) in the upcoming titles published by SOE -- The Agency and Free Realms. The two companies are leading the evolution of the gaming industry into transaction-based business models that open emergent game play styles for gamers and opportunities for publishers.

Live Gamer’s service, called Live Gamer Exchange, will provide the SOE gaming community within these new games with a trusted way to conduct real-money transactions. Earlier this year, Live Gamer incorporated SOE’s proven Station Exchange technology, the first publisher-developed and sanctioned RMT marketplace, into its own e-commerce platform. The Live Gamer Exchange is currently operating within EverQuest II, SOE’s popular MMORPG (http://www.livegamer.com/)

The next genre of SOE MMOGs to incorporate the Live Gamer Exchange will include:

-- The Agency, a fast-paced online action shooter, will let players
     experience the life of an elite espionage agent with a "you are what
     you wear" level of customization. As they travel to exotic locales,
     infiltrate enemy organizations, and seek global domination for their
     own agency, gamers will be able to customize their characters through
     attire, weaponry, gadgets, vehicles, gear and aliases that tailor their
     game play.
  -- Free Realms, a whimsical fantasy adventure game targeted toward
     families, will be free to play and offer a catalog of items made by and
     for players to customize their avatars as much as they wish. The Live
     Gamer Exchange will provide a new and efficient mechanism for trading
     these items within the game.

Said John Smedley, president of Sony Online Entertainment, "We are actively exploring free-to-play and other revenue models, and always looking for new ways to engage and entertain gamers. Live Gamer is a proven partner that protects and supports our gamers who participate in RMT. We trust them to handle this area of the business for us so that we can focus on creating and growing our games."

"SOE pioneered the MMO genre and continues to evolve it by offering new game play experiences, revenue models and expanded demographic appeal. Live Gamer is proud to be a key part of the movement toward transaction-based game play," said Live Gamer co-founder and president, Andrew Schneider. "We’re now building on the launch of the Live Gamer Exchange with EverQuest II, and expanding our relationship with SOE to power additional games including these two titles for which the idea of RMT has been built in from the very early stages of design."

About Live Gamer

Live Gamer is the leading provider for publisher-supported virtual item trading. Live Gamer’s Wall Street-developed platform combined with Sony Online Entertainment’s Station Exchange technology is trusted by top publishers worldwide and offers a turnkey solution for MMOG and virtual world operators to provide legitimate real money trading of virtual assets within their titles or via the Web, facilitating a safe and fair online environment for all participants. Based in New York, NY, the company was founded by industry veterans and backed with $24 million in venture funding from Charles River Ventures, Kodiak Venture Partners, and Pequot Ventures). (http://www.livegamer.com/)