Bait your hook this summer to catch "Rapala Fishing Frenzy," the newest edition of the popular angling game from Activision, Inc. Developed by Fun Labs in close collaboration with Rapala, the world’s largest manufacturer of fishing lures and #1 fishing brand in the world, the title will supply heart-pounding fishing action in over 20 tournament events. The game is slated for release for the Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION 3 computer entertainment system, and Wii in Summer 2008.

"Rapala is the gold standard when it comes to quality sport fishing games, and Fishing Frenzy is the natural progression for the franchise," said Dave Oxford, Activision Publishing. "Fun Labs has refined the controls for fishing enthusiasts while making the game easy to learn and action-packed for amateur anglers."

With their hands on authentic gear, players will feel like they have an actual rod in their hands as they cast, jig the bait, and reel in fish. Players can battle for their favorite trophy as they angle for 25 of the most sought after species of fish in the world, all within pristine, uncrowded freshwater environments. This is the most exciting, progressive fishing game ever made and every angler’s dream.

"A proper fishing game needs to capture the adrenaline-pumping intensity of sport fishing," said Adrian Filippini from Fun Labs. "Fishing Frenzy delivers big time with beautiful graphics and controls adapted specifically to each console. Rapala’s involvement has resulted in a game with a new level of realistic fishing fun."