Kleiner Perkins Caufield & Byers today announced that William "Bing" Gordon will join the firm as Partner in June 2008. Gordon will provide his unique insight and expertise to entrepreneurs in consumer technologies.

"Bing possesses a rare combination of tremendous creative insight and keen business judgment," said KPCB Partner John Doerr. "His success with dynamic and engaging digital entertainment and consumer media is invaluable for innovators in mobility, social networks, gaming and entertainment - indeed, in any area that interacts directly with consumers."

Well-known for driving creativity and reality in the digital world, Gordon co-founded Electronic Arts in 1982. It is now the world’s leading independent developer and publisher of interactive entertainment software for advanced console systems. Gordon was integral to the creation of more than 20 different award-winning game franchises, including Madden NFL, The Sims and Need for Speed.

For the last 10 years, Gordon served as Chief Creative Officer at Electronic Arts, with responsibility for the company’s creative products and oversight of multiple studios. During his tenure, he led business, entertainment and marketing groups, helping the company innovate and evolve the interactive entertainment medium across console, PC and mobile platforms. Prior to his role as Chief Creative Officer, Gordon served as Executive Vice President of Marketing, Executive Vice President of EA Studios and as Senior Vice President of Entertainment Production.

“There is a new generation who have grown up ’always on, always digital,’” said Gordon. “Driven by their creativity and new usage habits, entertainment and communications are on the verge of previously unimaginable changes. Ever since KPCB funded Electronic Arts’ initial business plan in 1982, I have watched the KPCB team find and support brilliant company-makers to harness disruptive digital technologies that benefit people. I cannot wait to join the firm, and work directly with an all-new generation of entrepreneurs.”

Ted Schlein, KPCB Partner, commented, “Adding Bing to our team enhances our investment perspective and will benefit our ventures across the consumer technology landscape. As applications and services evolve more and more rapidly, Bing’s depth of experience and industry-wide respect will help our entrepreneurs realize the full potential of their innovations.”

Gordon is a member of the board of directors of Amazon.com. In 2005, he accepted a faculty chair position at the University of Southern California’s Interactive Media Division after Electronic Arts invested in the fledgling program. Additionally, he co-taught Videogame Prototype Design at Stanford University, and serves at Yale University on the "Digital Yale" presidential advisory council and as advisor to Yale’s computer science faculty on its "Computing and the Arts" initiative. He is a trustee at the Urban School of San Francisco.

Gordon holds a B.A. degree from Yale University and an M.B.A. degree from Stanford University.