Brain Challenge for Microsoft Xbox LIVE(R) Arcade, developed by Gameloft and published by Microsoft and released on March 30, 2008, jumped to the top of the sales charts as soon as it was launched on this platform. Originally released as a mobile phone game, Brain Challenge has already won over millions of players worldwide and the strong kick-off launch on Xbox LIVE Arcade heralds well for its future.

"Brain Challenge is an excellent fit for the Microsoft Xbox LIVE Arcade," commented Michel Guillemot, Gameloft’s President. "Players of all kinds value the ease of access, and are carried by the game’s daily brain-training challenges. Some fans have even reached scores that our teams had never thought possible! Gameloft intends to keep on offering players innovative and well-thought-out games that will exceed their expectations."

Brain Challenge allows players to have their own personal coach, who stands by every day, ready to energize their brain cells through brief memory, math, logic, visual and concentration skill exercises. Some of these demand keen perception, while others fast reflexes or mental agility. As time goes by, players gradually start to call upon and make more use of other parts of their brain. Moreover, the entire game was specifically designed for the Xbox 360 interface, so that users would feel instantly comfortable with the game, regardless of their age and skill levels-or lack of experience.

Brain Challenge’s software consists of complex algorithms that create a customized program for each player, and take into account each player’s strengths and weaknesses, while also adapting to his or her daily personal fit. For example, in a few dozen minutes, the highly skilled players’ coaches will thrust them into some very demanding and challenging difficulty levels. With the exclusive "Stress mode" players can practice their exercises calmly and relaxed.

Brain Challenge has received critical acclaim from the press.

This is the second title developed by Gameloft for the Xbox LIVE Arcade, the first having been Prince of Persia Classic (published by Ubisoft).

Gameloft is the leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed four billion units in 2011.

Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, ABC, Dreamworks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone Television, Warner Bros., FifPro, Ferrari, Lamborghini, Paris Hilton, Gus Hansen, Kobe Bryant, Derek Jeter, Reggie Bush, Llewton Hewitt, Jonny Wilkinson or Robinho allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 80 plus countries.