Black Box, an Electronic Arts Inc. studio and Dolby Laboratories today announced that Need for Speed World, the massively multiplayer online action racing game will incorporate Dolby Axon voice chat technology before the holiday. Need for Speed World combines the rush of illicit street racing, deep RPG style progression and vehicle customization into an immersive, socially-connected Need for Speed experience. The game will be featured at Penny Arcade Expo (PAX 2010) in Dolby’s booth, #612, in the Washington State Convention Center from Sept. 3 – 5, 2010. 

By integrating Dolby Axon into online game titles, game developers can provide players with a new level of realism in online gaming:

• Improved audio chain processing (noise suppression, echo suppression) for clear voice communication.
• Surround sound voice chat over stereo headsets, stereo speakers, and 5.1 playback systems delivering realistic and exciting in-game communication with teammates.
• Compatibility with any stereo headset, enabling gamers to experience clear, crisp voice quality without specialized equipment.
  

Need for Speed World is being developed by Black Box, an Electronic Arts studio and is available on the PC. More information and details on the game can be found at world.needforspeed.com or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.