EA SPORTS unveiled today a new feature called Creation Centre that will provide football fans with the tools to customize content in FIFA 11 on Xbox 360 and PlayStation3 in new ways. Craft your own football player and create the team of your dreams using a web-based application at www.easportsfootball.com. Create a player by choosing his appearance, accessories and attributes and then create an original team with a distinctive crest and kits, complete with home stadium.

Fans will be able to share their created players and teams with friends and download into their console to play online, in Tournaments and in Kick-Off matches in FIFA 11. In addition, fans can choose player attributes and manage their created team’s formations and tactics right from the web. Creation Centre will launch when FIFA 11 is available in stores on Sept. 28 in North America and Oct. 1 in Europe and Asia.

“Having the ability to customize content in FIFA 11 to the degree where you are creating players and teams, choosing player attributes and managing team tactics effortlessly from the web opens up a world of possibilities of original content that fans will be able to create,” said David Rutter, Producer of FIFA 11 on Xbox 360 and PS3. “Creation Centre will perfectly compliment the official league and team licenses that are the hallmark of the FIFA franchise.”

Also new this year in FIFA 11 is Custom Audio, which enables fans to assign chants for every team and league in the game. Fans can set their home club’s chants to play during player introductions, halftime, and after goals – even hearing their name echo in the stands of Old Trafford or San Siro with created chants for their Virtual Pro. Plus, fans now have the ability to play music from their hard drive in game.

FIFA 11 will be available in stores for the PlayStation3, Xbox 360, PC, Wii, PlayStation2, Nintendo DS, PSP and mobile on Sept. 28 in North America and Oct. 1 in Europe and Asia. FIFA 11 on Wii will be available in stores Oct. 1 in Europe and Asia and Oct. 4 in North America. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C. The game has not yet been rated.