Electronic Arts Inc. announced today that New Orleans Saints quarterback Drew Brees has been chosen by fans to be featured on the cover of Madden NFL 11, set to hit retail shelves on Tuesday, August 10. The Madden NFL 11 cover announcement is the result of a first-ever online consumer vote, powered by the Doritos “Change the Game” program, which empowered fans to select the highly-debated cover athlete.  The partnership between EA SPORTS and the Doritos brand represents the first in a series of initiatives this year which allow fans to help shape the future of the franchise. 

Doritos “Change the Game” allowed fans to submit their vote online, with Drew Brees winning over Minnesota Vikings defensive end Jared Allen and Indianapolis Colts wide receiver Reggie Wayne.

From February 4 - March 15, fans logged on to www.doritoschangethegame.com to vote daily for one of the three nominees. Voters were also entered into a drawing for a chance to win a trip to the 2010 NFL Draft. During the voting period, former NFL all-stars and Madden NFL cover legends Eddie George, Marshall Faulk and Shaun Alexander were featured on limited-edition Nacho Cheese and Cool Ranch Doritos bags to inspire fans to vote for the next Madden NFL cover athlete.

Drew Brees was named Super Bowl XLIV MVP after leading the New Orleans Saints to their first ever Super Bowl title. Following a career threatening injury during his last season with the San Diego Chargers, Brees joined the New Orleans Saints in 2005, less than a year after Hurricane Katrina. Since then, Brees has helped rebuild the city and the football team, through his successes on the field and contributions to the community off the field.

Brees’s decorated NFL career has included four Pro Bowl selections, three All Pro selections, three NFC Offensive Player of the Year awards, the Associated Press 2008 NFL Offensive Player of the Year and the Pro Football Weekly 2004 Comeback Player of the Year. Off the field, Brees has been a champion as well through his charity - the Brees Dream Foundation - and his work in the New Orleans, San Diego and West Lafayette/Purdue, Ind. communities, which have provided over $4,500,000 to charitable causes and academic institutions.