Mamba Games are excited to announce that they have formed a partnership with the UK’s leading DVD distribution company Lace Group (DVD and game publishing, sales and distribution business) to create a multi global video games publishing company. The new company, trading as Lace Mamba Global (LMG), will combine all areas of expertise including acquisition, product development, in-house development, UK and global sales/distribution, marketing and PR. All global sales will be handled in-house along with games acquisitions and marketing. The adventure brand Odyssia will fall under the LMG umbrella and the group will continue to drive forward and bring high level and highly anticipated adventure games to the market.
 
Lace Mamba Group head office will be based in Brighton East Sussex with already established offices in London, LA and Paris.

The formation of the new company signals the ambition of the new group to accelerate the move into the next generation market with development already in progress on the Xbox360 console and discussions with various development houses in progress for Playstation 3.

Jason Codd Commercial Director of Europe explains more:

"The formation of Lace Mamba Global is a massive step for Mamba Games and we are delighted that this will give us the next step needed to move into next generation and become a real player. Lace Group are the largest DVD distributor in the UK and they have masses of experience and a terrific team, this merger can only be positive and we have been impressed by the visions they have for the video games market. Bringing together the 2 teams to create a large organization will allow us to fulfil our ambitions and we are already planning our PS3 and X360 development strategy for 2011.  We will still be independent and look to work with studios of all sizes but of course with the financial investment,  we now have substantial budgets to work with and we will be carefully selecting the products that we feel will work in our schedule".

With every aspect now in house LMG are focused at establishing themselves as a serious competitor in the games market- globally.
 
The first progression for the group will be the launch of the LMG and Odyssia download site allowing consumers to download the catalogue of LMG and other publishers products as well as the exciting Q1 schedule including "Making History II: War of the World and the dtp Entertainment adventure catalogue including "Ghost Pirates of Vooju Island, Black Mirror 2 and the highly anticipated Jane Jensen game "Gray Matter”.

LMG have also started in-house development on 2 adventure products to be announced shortly on Nintendo DS and Nintendo Wii and also an announcement on the first Xbox360 product is due in the next few weeks.