Electronic Arts Inc. today announced the record-breaking launch of EA SPORTS FIFA 10. With 1.7 million copies sold through at European retail in the first week, the game is the fastest selling sports game ever and EA’s biggest European launch in history.

“We were confident that FIFA 10 would be a hit, and this week fans across Europe have shown just how much they love this game,” said Peter Moore, President of EA SPORTS. “We are incredibly proud of FIFA 10 and this kick-off for great, authentic football competition.”

FIFA 10 has launched to widespread critical acclaim. It is presently the highest rated sports videogame ever* on PLAYSTATION3 and Xbox 360 with review scores of 92 and 91, respectively.

The game received perfect review scores from Eurogamer Italy and Total Video Games. Official Xbox Magazine Italy calls FIFA 10 “the best football game ever” while Official UK PlayStation Magazine hails it “the best football game on PS3”, and ConsolPlus Germany says it’s “the best football game the world has ever seen”.

Fans across Europe have been drawn to experience FIFA 10’s deep online feature set in record numbers. Since launch, more than 10 million gaming sessions have been played online, with over 155,000 gamers playing online simultaneously during peak playing hours.

FIFA 10 will be in stores throughout North America on October 20, 2009.