Mad Catz Interactive, Inc. announced a license agreement to create a full range of NASCAR Dale Earnhardt Jr. gaming accessories under license by Hendrick Motorsports and JR Motorsports. The first products in the range are anticipated to ship across key North American retailers later this fall.

With races broadcast across more than 150 countries and in over 30 languages, NASCAR continues to be the No.1 spectator sport in the United States, claiming 17 of the top 20 highest-attended sporting events. Celebrating 61 years of high-octane fuelled entertainment in 2009, NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states.

Products expected to ship as part of the range includes:

No. 88 Dale Earnhardt Jr. NASCAR Racing Wheel & Pedal System – Xbox 360 and PlayStation3 System

Delivering realistic car control and high intensity thrills to any Xbox 360 or PlayStation 3 racing game, the Racing Wheel & Pedal System features four wheel-mounted paddles combined with authentic sequential shift-stick allowing for impressive degrees of racing control. A unique adjustable leg-support system allows gamers the ability to play from a desk or from their couch while the non-slip accelerator and brake pedal set transport the gamer right into the heart of the racing action. Mad Catz AccuDrive™ allows drivers to adjust the steering sensitivity on the fly to slow, medium, fast, or normal, without compromising precision and still providing full control of your racecar. When using the Xbox 360 Racing Wheel, Dual Vibration feedback passes along the experience of every jolt, jump and in-game crash directly to the player. In addition, the PlayStation3 system version of the Racing Wheel is compatible with the PlayStation2.

MSRP: $99.99 (Xbox 360 and PlayStation 3 System Racing Wheel Sold Separately)

No. 88 Dale Earnhardt Jr. NASCAR Controller Faceplate – Xbox 360 and PlayStation 3 System

The highly collectible Controller Faceplate depicts a striking NASCAR themed design featuring Dale Earnhardt Jr. himself and allows gamers to customize their official Xbox 360 wired and wireless controllers and PlayStation 3 system official controllers in their own personal style. Made of highly durable materials and replete with a high-gloss finish, the protective Controller Faceplate can be attached and removed in seconds.

MSRP: $14.99

No. 88 Dale Earnhardt Jr. NASCAR Wireless Headset Featuring Bluetooth Technology – PlayStation 3 System

Stylish and eye-catching, the Bluetooth Headset for PlayStation 3 system features Dale’s instantly recognizable signature and allows for wire-free communication with team mates and other PlayStation Network (PSN) users. Using a high quality, noise-reducing microphone, the Headset utilizes Bluetooth 2.0 technology allowing it to operate at a range of up to 30ft from the console.

MSRP: $39.99

No. 88 Dale Earnhardt Jr. NASCAR Wheel – Nintendo Wii

The Wii compatible Racing Wheel presents gamers with a quick and effective way to enhance their Wii racing experience. Featuring the simple ‘Click & Play’ design, users can attach their official Wii Remote to the Racing Wheel in seconds and bring arcade-style game play directly into their living rooms. Fashioned in authentic NASCAR inspired graphics, the Wii Racing Wheel comes complete with a bonus Dale Earnhardt Jr. Skin for the Wii Remote, allowing gamers to customize their entire racing experience!

MSRP: $14.99

Darren Richardson, President and Chief Executive Officer of Mad Catz commented, “We are excited at the prospect of bringing together two of the most highly recognizable names in the world of sports – NASCAR and Dale Earnhardt Jr. Mad Catz has a long history of effectively partnering with the world’s leading sports licensors. This new range of accessories will allow us to continue our organic growth in the licensed accessory sector as we expand our product offering across the three major video game consoles. The new range brings the excitement of Dale Earnhardt Jr. and NASCAR to the gaming community”.