Screenlife Games has announced the appointment of Barry Watts as its Chief Executive Officer.  Based in Seattle, Washington, Screenlife Games is the creator and world’s leading developer of DVD games, including Scene It?, the number-one selling DVD game worldwide.  Screenlife Games is a subsidiary of Paramount Digital Entertainment, a division of Paramount Pictures Corporation, which is a unit of Viacom.

Watts brings over twenty years of entrepreneurial experience to Screenlife Games having established fast-paced, innovative consumer entertainment companies.  Prior to his new appointment, Watts served as Co-Founder and President of MusicandBrands, a self-financed venture he started in 2001, which he grew into a diverse portfolio of products that have been distributed globally into territories including Europe, Australia and the United States.  In addition to the premier interactive digital entertainment products MusicandBrands produced (including High School Musical, Hannah Montana, Pirates of the Caribbean, Trivial Pursuit, Deal or No Deal and Big Brother, to name a few), it completed deals with top entertainment media companies such as Walt Disney Home Entertainment, Universal Pictures, 4DVD, Hasbro and EMI/Capitol Records, among others.

1n 1999, Watts and a partner raised venture capital funds in the UK to launch Startle, plc., for which he served as Chief Executive Officer.   Startle, plc. is the leading independent digital and physical music delivery service for trade customers including HMV, Virgin Megastores and Amazon.   Through Startle, Watts was responsible for pioneering a system where clients could access music and related data via secure digital channels, which boasted over €100 million in revenue annually.

Watts began his career in the interactive entertainment industry at Telstar Records, one of the top ten-ranked independent entertainment groups worldwide.  Telstar began as a record company that quickly diversified to house over 30 companies with divisions focusing on music, home video and console videogames.  During his fourteen-year tenure with Telstar, he was instrumental in the expansion of the company. 

In 2008, Screenlife Games released three new Scene It? Games including Scene It? Seinfeld, Scene It? Disney Channel and Scene It? Box Office Smash for the X-box.  Under Watt’s leadership, Screenlife Games is poised to launch more than fifteen Scene It? and non-Scene It?-licensed products by year-end, adding to its previously announced 2009 launches of Scene It? Star Trek Deluxe Edition, Ice Age: The DVD Game, Scene It? Simpsons Deluxe Edition and Scene It? 80s Deluxe Edition.