"Based on a brand that girls and parents already know and trust, the Disney Princess video games are designed with young girls in mind through accessible, challenging and fun game play," said Jessica Oifer, senior brand manager for Disney Interactive Studios. "We know that Disney Princess could be a young girl’s first entry into videogames. We embrace the simplicity required by this age group while providing a challenging and rewarding experience set in beautiful Princess worlds. Not only are the games fun, they also introduce players to the positive attributes that make a true princess: courage, friendship, trust and the joy of discovery."

In Disney Princess: Enchanted Journey for Wii, PlayStation 2 system and PC, girls play as their own customized heroine, taking part in a fantastic adventure and helping the Disney Princesses restore order in their kingdoms. Girls exercise their creativity by choosing their character’s name as well as customizing her look - selecting hair color, skin tone, dresses and more. As they meet and interact with their favorite Disney Princesses, girls discover that each Disney Princess has a unique story and magical world. These stories inspire players as they ascertain the attributes of being a true princess -- courage, friendship, trust and discovery. The game’s two-player mode allows girls and their moms or friends to work together to fix the princess worlds.