Reigncom has officially changed its name to iriver, Ltd., and appointed Kuno Kim as the new President and CEO of iriver, Ltd.  Mr. Kim, who joined iriver as Chief Operating Officer in 2007, was named President in 2008 and now adds CEO to that title.

The newly appointed CEO will take full responsibility for overseeing the company’s management processes and enhancing its overall corporate value. His immediate focus will be to strengthen the competitiveness of iriver’s existing fields of business and develop the company’s burgeoning network device business as a next-generation growth engine.  He will also be overseeing an aggressive new branding strategy that will underscore the company’s commitment to excellence in all facets of its business, and particularly in its focus on innovation, performance, style, and design.

Mr. Kim is a marketing and sales veteran who enjoyed more than 25 years of success working with global giants such as Kodak, Sony and Samsung before joining iriver. At iriver, he has been responsible for spearheading the elevation of iriver’s global brand image, implementing improved business systems for a more effective supply chain, and overseeing product development, R & D, marketing, and sales.

Since its founding in 1999, iriver has become renowned for its award-winning product innovation, style and track record of market dominance and released a variety of excellent products including multi-media devices, such as MP3/4 players and PMP, electronic dictionaries; and navigation and Wi-Fi network products.

iriver’s products have been recognized and honored repeatedly by the world’s leading publications. The roster of recent prestigious awards includes: 2009 iF design award (P7, Spinn, D28, i9); 2009 Red Dot award (Spinn, D35, Domino, P7); 2009 CES innovation award (Spinn, P20); and 2008 iF package award (Mplayer, P10).