We recently received word that they are in fact not launching Asda Story today. It seems they might have forgotten a chapter or two prior to completion of the story and so have taken it back to the printers for solve the issue and rebind the cover to the story.

Actually, no true reason was given for the removal of the launch today as from the previous press release it seemed like all things were go. Perhaps it was just a premature er... release of the press release. Stay tuned as we find out more.