Blizzard Entertainment, Inc. today announced that tickets for its third BlizzCon gaming convention will go on sale August 11 and that live coverage of the event will be available as an exclusive DIRECTV pay per view event. BlizzCon is a celebration of the global player communities surrounding Blizzard Entertainment’s Warcraft, Diablo, and StarCraft game universes. The event will take place at the Anaheim Convention Center in Anaheim, California on October 10 and 11.

"Meeting and interacting with our players at BlizzCon is always a great experience for us," stated Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We’re also pleased to be working with DIRECTV this year to bring the show, for the first time, to those players who are unable to attend."

In addition to serving as a gathering place for the different Blizzard Entertainment gaming communities, BlizzCon will offer an array of activities, including discussion panels, hands-on playtime with upcoming games, tournaments, contests, and more. Tickets to the convention will be priced at $100 USD each, and will be available for purchase directly from the official BlizzCon website at www.blizzcon.com.

The pay per view event will deliver a minimum of eight hours of live HD coverage from the show floor on each day of the convention, including exclusive interviews, demos, and more. Beginning in August, DIRECTV will run a promotion offering the BlizzCon pay per view event free to new DIRECTV subscribers. Pricing for existing DIRECTV customers and programming details will be available in the coming weeks from Blizzard Entertainment and DIRECTV.

"BlizzCon is one of the most highly anticipated gaming conventions of the year, and we are excited to partner with Blizzard Entertainment to deliver coverage of the show to gamers nationwide," said Steven Roberts, senior vice president, new media and business development, DIRECTV. "With our BlizzCon pay per view package, members of Blizzard’s gaming communities who are not attending the event can now experience it in crystal-clear HD."