Got Game Entertainment LLC today announced a North American retail publishing deal for “MindHabits” for both PC and Mac. Based on more than a decade of research and findings by Dr. Mark Baldwin of esteemed McGill University in Montreal, “MindHabits” presents simple and fun challenges that can help you maintain a more positive state of mind resulting in reduced stress, boosted self-confidence, reduced exam anxiety, improved work performance, and even a better golf game. While an online version of “MindHabits” created a sensation at the recent Games for Health Conference, the Got Game Entertainment version, scheduled for release August 2008, will include double the number of levels and game playing time previously available. “MindHabits” for PC and Mac will make its retail debut at $19.99 (USD) and is not yet rated by the ESRB.

“We hear so much about the negative impact of games, but here is scientific proof that games can also have the very real ability to create a positive impact,” said Got Game Entertainment President Howard Horowitz. “We are definitely proud to bring this expanded version of ‘MindHabits’ to an even wider audience.”

“MindHabits” for PC and Mac features scientifically designed training challenges, as well as measurement tools, to help you gain and maintain a more positive frame of mind. In one challenge, for example, you must find the smiling faces in a crowd of frowns, which studies have shown can help train your mind to react to positive information. Similarly, word challenges associate certain concepts with your own personal words, reinforcing positive personal associations and activating positive patterns of thought.

More than a decade of research and findings behind “MindHabits” shows:
• People can actually train themselves to develop positive mental habits using specially designed games such as “MindHabits”;
• Playing can help reduce the stress hormone cortisol by up to 17%; and
• Benefits can be gained from playing in just 5 minutes a day.
As 1st Prize Winner in the Great Canadian Videogame Competition, across all categories, “MindHabits” also clearly proves its gaming chops. “MindHabits” for PC and Mac features:
• 200 levels of game play in 4 core games;
• Daily tracking of results and measurement of progress over time;
• Customizable male/female only options;
• Over 1,500 face images in higher levels;
• Game play adaptable to player skill level;
• Ability to customize for age, neighborhood, and facial characteristics; and
• Science lab that explains how and why “MindHabits” works.
“Got Game Entertainment has demonstrated an impressive ability to attract people to games outside the core gamer community,” said MindHabits Inc.’s CEO, Matthew Mather. “And we want to bring ‘MindHabits’ to everyone who has stress in their lives – or anyone just looking for a little mental boost - which we figure is just about all of us."