It’s too bizarre for me to make it up, it’s not April Fool’s and I’m not playing a practical joke on you. Now that we have that out of the way... Artificial Life, Inc., (http://www.artificial-life.com), today announced an agreement to produce an interactive game application for Robbie Williams, the multi-BRIT-Award-winning music artist, on the iPhone and iPod touch platform. The application will feature Robbie Williams’ new music from the forthcoming album "Reality Killed the Video Star" and incorporate cutting edge 3D game play of the rally driving game genre. The launch date of the title is tentatively scheduled for the fourth quarter of 2009, pending approval. The artist is releasing the mobile game in parallel to the new album, which features the music and key visual theme of the record.

"We are honored to have been chosen to work on this game application for Robbie Williams. His rather unconventional style lends itself well to different game genres and will allow us to produce a fun game. Production has started and we intend to launch the game around the launch date of Robbie Williams’ new album "Reality Killed the Video Star" in November this year on the iPhone platform," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

A rally driving game based on the music of Robbie Williams, genius marketing ploy or blatant cash grab? While I don’t much like the majority of his music I always got the vibe that he’s a gamer at heart. I guess we’ll find out soon.