Sony has confirmed the retail price of its forthcoming virtual pet package, EyePet.

The company announced the title will retail at €49.99 ($70.49) during its opening press conference at GamesCom.

It was also confirmed the game will be bundled with a PlayStation Eye camera, which will let users interact with a tiny simian friend using objects and friends in the real world.

Trailers also suggest the EyePet will react to actions and sounds such as hand claps, and interact with virtual objects created by the player.