GAMEVIL USA, the LA-based mobile games publisher, announced today the launch of Big Trouble On Little Earth, a game about training to take over Earth with a single thumb. With 5 colorful and fun addicting mini-games to play, including one that is un-lockable, players must put their timing and reflexes to the test as they go through intense trainings as Toto, the quirky alien preparing to invade planet Earth. Players also have the option of customizing their spaceship with items they can purchase in the game.

But one of the traits that make Big Trouble On Little Earth so unique is the Challenge SMS feature. After achieving a high score in a mini-game, players will be asked if they would like to send a challenge to their friends through their mobile phones. The challenge note will contain the high score of the sender and the mini-game played, as well as a short message should the challenger choose to include one. Those who receive the challenge will be informed of it via text message, which will include a link to downloading the game if the challenged player does not already have the game, and have the option of accepting or rejecting the challenge after viewing the high score they must beat in the same mini-game. Challenges can go back and forth between two people or occur simultaneously among multiple players, further broadening the player’s gaming experience.

“Social networking has become a huge phenomenon in our society today, especially with online gaming and websites such as MySpace,” said Stephanie Huang, Marketing Manager at GAMEVIL USA. “GAMEVIL applied that concept to Big Trouble On Little Earth with the Challenge SMS feature, creating a socially interactive and entertaining game, and establishing it as the next generation of mobile gaming.