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The Art of the Press Release

Posted by Christophor Rick (TheSuperGuido), Dec 31, 1969 19:00

Being in the news industry I see literally hundreds of press releases each week. The thing that shocks me the most is how awful some of them are. They’re long, cumbersome and full of useless information, while omitting valuable and vital information. So here are some of my thoughts on how to do some PR for your company and games.

As a Freelance Writer I have been tasked with writing a wide range of things including press releases, promotional, sales and marketing copy. From that work, I’ve learned a few things and when I combine that with my experience in the gaming industry I can see some areas where indie devs and startup PR firms might do better to get their message out.

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